DESIGN THINKING

A MINDSET THAT DRIVES MEANINGFUL CHANGE

Company - Asiance Marketing
Project Date - 2022
Location - South Korea

  • Applied design thinking principles to deliver targeted UX recommendations to make a data platform more user-centered and aesthetically pleasing.

  • Developed a forward-looking strategy for data platform to guide decision-making on future investments and feature development using a human-centered approach.

  • Proposed iterative business models informed to identify opportunities for monetization and market expansion of data platform.

  • Leveraged user insights and design frameworks to position the platform and its data as a living, revenue-generating asset.

Data to Dollars: Monetizing Insights for Growth in South Korea

Inspiring Action on Climate Change Through Play

Company - UN Climate Action
Project Date - 2022
Location - New York

  • Delivered a fully designed card game, Number Ten, and accompanying app wireframes to engage individuals in climate action through storytelling and dialogue.

  • Demonstrated the power of storytelling to break down barriers to climate action, making complex issues relatable and inspiring a ripple effect of engagement.

  • Designed with flexibility to expand for other audiences, particularly children, and integrate into existing ecosystems for maximum reach.

  • Provided insights on marketing, ecosystem integration, and investment strategies to amplify the game’s impact.

Gold and the Conscious Consumer: Tracing Value and Meaning

Company - Personal Research
Project Date - 2021/2022
Location - Remote

  • Developed a geotagging and algorithmic tracing solution to track gold from source to sale, introducing transparency across the gold supply chain.

  • Delivered actionable research on tracing methods, identifying key gaps in current practices and opportunities to enhance sustainability and ethical sourcing.

  • Created a business plan for implementing tracing solutions in the gold market, with scalability options for materials like silver.

  • Partnered with Bext360 to pilot how to integrate advanced supply chain tracing methodologies, promoting sustainable and equitable practices in the jewelry industry.

DESIGN THINKING

PRODUCT INNOVATION

INVEST FOR IMPACT

BOLD LEADERSHIP